The purpose of e-marketing can be summarized in promoting and making the website popular to increase the number of its visits and usage. This service is part of each of our projects.

During the initial stage an in-depth research is conducted to examine the client’s competitive environment, the online presentation of its competitors on the market. The objectives and target groups of the website are then clearly defined. This analysis serves as a basis for the next stage in the process - the design of the website and its layout.

Once the website is complete its promotion and online advertising are at hand to increase the traffic through search engines optimization and page rank increase.

The promotion of a website covers media planning, publishing advertising banners, paid advertising at Google or other major search engines, using affiliate programs, paid links, blogs, search engine optimization, adding content to improve its keywords intensity.

An indispensable part of online marketing is the performance analysis which takes into account the visits to the website etc.